Open Letter To E-Learning/ Training Pros
So the other day I was conducting a live demo of the eLeaP LMS tool and got a question that made me sit up and take notice. Many of us in the e-learning space throw out buzz words and ‘cool’ phrases which while useful in certain settings, are a total distraction in others.
Terminology like SCORM, LMS, mobile learning, synchronous versus asynchronous, API, Single Signon, Gamification and many others might be make for super geeky conversation among the elites but are totally unhelpful when one is trying to assist a new customer or potential customer navigate the treacherous waters of vendor research, selection and implementation.
So what can be done?
- All of us need to use simple straight-forward descriptors of our goals, needs, features and requirements. Believe me, trying to appear knowledgeable in front of your colleagues by using buzz words which are incorrect only exposes one’s hubris.
- Spell it out. My best demonstrations or phone meetings are conducted when the client sends in a list of questions, requirements, features or just goals. This way we can go step by step covering what is important to that customer. With systems like eLeaP, you can pretty much get everything you need done, but I don’t want to bore you with a detail treatise about the minimum time setup for lessons if that is not something you particularly care about.
- Don’t just tell, show … I like to be able to take a potential customer through a simulation of actual needs and goals. If the idea is to create a training program with different multimedia presentations and which might also involve completing an assessment as well as submitting a feedback form and conclude with a discussion around pertinent issues, then guess what? I will actually try to show the client how all this will come together by doing a live demonstration. We go through questions and answers and if time permits, even letting the client try their hands on a few activities – all from the comfort of their offices.
- Trust the customer to know what do to do after all what is the worst that can happen? ‘Break’ something? Mistakenly delete a file? It can be recovered. My personal philosophy is to have the customers take the system for a test drive. If they have a particular presentation that they want to get uploaded to see how it will work, we go ahead and take care of that – no charge, no questions asked. Why you ask? Because we at eLeaP believe ultimately, we are judged by how well we treat our customers. We believe respecting customers and performing little acts of kindness here and there, well it just might brighten someone’s busy day. Heck they might even come out looking pretty smart to their colleagues for finding and implementing a system like eLeaP.
If you have questions (any question) on business training or e-learning, call us 877-624-7226. We actually like talking to people.
And to my colleagues in the e-learning space, a little humility goes a long way. Let’s remember we are in the learning industry – not the ‘show-off’ industry.
President, Telania | eLeaP | Azimio